99¢ Dreams Records and 99¢ Radio are managed and executively produced by William Roy.
A familiar face in the New York underground, Detroit native William Roy cut his teeth as a record selector on the University of Michigan's 88.3 WCBN-FM Ann Arbor. His expansive, idiosyncractic, and soulful sound reflects a rapturous musical conversation continued since first gracing the airwaves.
As an artist and DJ, William Roy's uncompromising taste for Detroit techno and New York house has earned the respect of many esteemed peers. As a producer, he started the 99¢ Dreams imprint in 2014, with multiple releases on vinyl and cassette. In 2016, he launched 99¢ Radio to showcase guest talent among the very best of New York's hidden underground selectors.